What is Google Analytics Bounce Rate for a Website?

One of the most important factors to consider while performing SEO activities is to check for the bounce rate of website. I personally consider that this is a very important criterion that can give you the true insight of your visitors. Google Analytics can provide in depth statistics regarding Bounce Rate.

In simple, bounce rate is the percentage of visitors who closes your website without browsing any other webpage. So this can give you the clue of what exactly you need to do or incorporate into your website to decrease this rate. There are many entrance paths to your website. One of the most visited and important path is the home or index page of a website. Many visitors come through this path and if they are unable to find information they are looking for, they might simply close your website without browsing any other page and so your bounce rate will start to increase.

In fact, each and every webpage should be optimized in such a manner that when a visitor land on it should find the information that he was looking for. For example, if a visitor come to your site through Google organic search with the keyword of “tic tac toe flash game download” then your landing page should have this download available with other relevant games in the categories if possible. This would definitely increase visitor loyalty to browse more pages of your website and hence will result in the decrease of bounce rate and increase of achievement of your primary goals. Content rich websites should not have bounce rate of more than 60%. There can be varying level of thresholds for different websites out there but it is always good to have this ratio as low as possible.

How to check Bounce Rate in Google Analytics

Follow the steps below:

• Login to your Google Analytics account
• On the main Dashboard screen, you will see Bounce Rate in the right panel, showing you the overall bounce rate for your website.
• You can check the detail stats by clicking on this link. See the screen shot below:

Top 5 Website Success Metrics

What is your primary criteria in measuring website success? Does it number of visitors per day, Entrance Paths, Subscriptions ?? There are lots of metrics upon which you can test your website but the essential ones that are used to reflect true benchmarks fall into a common group. You should focus on these metrics on the day one of your optimization and keep a watch on them as they show fluctuation with the passage of time. I believe almost all popular website analytic programs have these set of metrics to measure. Below are the top 5 website success metrics that you should always monitor and control.

SEO and Google Analytics - The best match for Integration

Google has a lot to offer for website optimization and tracking, it has many sophisticated tools that you can use freely to promote your website and to monitor its performance over time. One such tool is Google Analytics. You can use this tool to take control of your SEO activities and monitor them in real time. Google analytics provides in-depth analysis of your site visitors, traffic sources, content and regional data for geo targeting. You can even set your Goals which you want to achieve over time.


Google Analytics also have a Dashboard, where you can see summary of all activities at one place and in rich graphical format. You can apply different filters to look for different patterns and insights into data. Below I am going to show you concrete steps to integrate this great free service into your own website or Blog.

Step: 1 Enter this address into your browser and launch Google Analytics. Click this link to launch Google Analytics http://www.google.com/analytics

Step 2
If you have Gmail account, you can Login directly by pressing “Access Analytics” button and then signing in. If you don’t have Gmail account, then click Sign Up Now button.

Step 3
After your account has been created, its now time to setup your Google Analytics account. Login with your ID and password and provide the website URL asked. Also give your account a name and select appropriate time zone. Then hit “Continue”. Here you will provide your contact information, you must agree to the Terms of Service.

Step 4
At this stage you will be provided with the Code snippet. Copy it and paste it into your web pages just before the end of HTML body tag.

Step 5
Here you are almost done. Now you can track your website performance and reports in real time. Google may take few hours to display the reports for the very first time and information about the stats like visitors, traffic sources etc.