5 Essential Things to Know About SEO

From the very start of the Internet era, the first and foremost challenge which we all are facing is how to attract qualified visitors to a site. The days has gone past when only populating and stuffing keywords in META tags and Title tags were enough to rank high on the search engines. Massive funding and buying links is not going to work now as well, these all seems old stories now as search engines has grown much mature now. These all practices also sound unethical in true nature of business.

As an SEO lover, with ambitions of experimenting with all possible things and knowing the results has let me to share you with something very beneficial. If you can give more time than money, believe me, you can beat much of the competition in the market and you will stand distinguishable from the others in your area. The outcome of these trial and error techniques sets the foundation of our SEO efforts and the basis for the constant growth of traffic to website.

Important SEO Steps for Optimization of a Website

Below I am going to list some important and essential steps from basic to advance level for making your website optimized. I have divided them in four phases. Phase I through Phase III cannot be ignored if you are serious in your SEO efforts. Phase IV is optional but it will give you boost ahead of your competitors and it is recommended that you perform activities listed in phase IV to further take your site high in search engines.

SEO Steps – Phase I

• Include your main keywords in domain name of website
• Make a professional website design
• Think about your navigation strategy and make it simple for users
• Use keyword suggestion tools for getting keyword ideas

SEO Steps – Phase II

• Write unique and quality content
• Use CSS instead of HTML tags to format your pages
• Include your keywords in Title tags
• Never repeat same keywords in Title tags
• Optimize headlines (H1 through H6)
• Include Alt tags for images
• Optimize your Meta tags, include only relevant keywords
• Create a sitemap of your website

SEO Steps – Phase III

• Embed your main keywords in body area at the top
• Include your main keywords in anchor tags
• Include links within the site of your pages (interlinking)
• Submit your website to high PR directories

SEO Steps – Phase IV

• Make Blog or Forum for active participation
• Social bookmarkings and social media participation
• Newsletter subscriptions
• Inbound links building

Five essential steps to Higher Search Engine Rankings

Let’s break down this entire process of search engine optimization into five essential steps. To attain higher search engine rankings, you first need to discover the right key phrases. Then, you should create unique content revolving around those keywords and phrases that are optimized with well defined titles, meta’s, headers, and body text. Finally, create inbound links by promoting your website. Below, I will show you the most essential steps required to boost your rankings in search engines.

1. Create and Deploy keywords strategically

Each web page can efficiently target two or three phrases well. Rather than running for one main key phrase that ranks very high, strive to have many keyphrases that rank medium to high. Overall, there are more chances that you will get more traffic because your keyword reach will be wider. Also take benefit of the long tail of search queries by targeting specific phrases.

2. Title, Meta tags, Links and Content as a Big Picture

It is very important that each and every piece of your website should have a very high relevancy. Each web page should have the same theme in title, body and links. The theme of a page should flow through everything related with that page. By exercising this practice, you’ll also get a very good chance of getting good and quality in-bound links because your webpage will represent the exact theme which you intended to present to your audience in natural fashion.

3. Optimize URIs for SEO

You can convert complex URIs to search engine friendly URIs that include keywords and by doing so you can also hide the technology behind your website to improve rankings. To concentrate on PageRank, be very selective regarding what websites you link to (e.g., avoid linking to spam or flagged websites). Try to embed your main keyword in the URIs so that it will show high relevancy to search engines.

4. Make it link worthy

You have only one chance to create a first impression on your visitor. Don’t let it spoil with an un-professional website design. You can get a lot of links when your site is professionally designed, and have valuable/fresh content and useful tools.

5. Acquire inbound links

Search engines, specially Google use external factors such as inbound links, anchor text, surrounding text, and domain record, among others, to calculate the relative importance of your website. Most of the rankings in search engines are calculated by the number and reputation of inbound links. You will see these concepts frequently as you will read different articles related to search engine optimization and increasing search friendliness. Consider incoming links as a vote to your site, more links you get, more your site will go up in the search engine rankings.