How to Create Valuable and Keyword Focused Content for Search Engine Optimization (SEO)

Unique, keyword focused and quality content is still a king on the Web. When search engines are ranking sites, they look for a lot of themed content about particular topics. Publishing a huge amount of useful and valuable content that is keyword optimized will surely provide your site more chances to rank Higher for different keywords, and will definitely help in your overall search engine rankings.

You can also use a content management system (CMS) or a kind of Blog to make quality rich content consistently. Reflect back what your users are looking for and what terms you want to target. It is good to target one major keyphrase per article. You want to create a large amount of content about your main topic that will act as digital flypaper.

Enhance your content with targeted keywords
For on-page SEO, the most valuable website component is keyword focused content. You should be very much aware of the topic about which you are going to write, read other relevant materials from Blogs, books and tutorials. The more accurate you can get topically, the higher your conversion rates will be, and the quicker you will achieve results. Keyword oriented content is usually focused at one theme or one keyphrase per page.

Avoid combining all of your services just into one page. Split your content into multiple pages and then target each specific topic embedding main keywords. For example, if you have a website about e-books, you can follow a 3 level hierarchy for your website as follows:

1st Level Page – (Home Page)

Include your primary keywords here. Specify them in Meta tags and couple of major keywords in Title tag. Specify your main book categories here and links pointing to those categories. Present your visitor with clean and neat navigation system. Make your website’s home page graphically appealing but avoid over use of Flash content.

2nd Level Pages

Create separate web page for each of your sub-categories like:

• Adventure & Travel
• Family & Relationships
• Fantasy
• Food & Cooking
• Fiction
• Non-Fiction
• Health & Wellness
• History
• Science
• Nature
• Careers
• Communications
• Computers and the Internet
• General Business
• Management
• Poetry
• Humor
• Philosophy

3rd Level Pages

This is the most important level of your website where you can target your specific keywords and keyphrases. This is a kind of landing page for your visitors coming from search engines. You should list each individual book in a separate page at this level and you should have reasonable amount of unique content about the book here (at least couple of paragraphs). You can do this by specifying that what this book is about or write something in a form of a summary. The more relevant will you be, more chances are that you will rank higher in search engines.

Writing Keywords and Description Meta Tags

Keyword Tag:

The keywords meta tag expresses the content or body of page at hand and should reflect keywords specified in the content areas of the page. There are two approaches that I suggest people to create their tag cloud for Keyword meta tag.

First approach is to write your content and put your ideas on the paper roughly. Put all your thoughts once, even don’t miss the ones which you consider to be least important for that writing. Then narrow down your purpose of writing and try to give your written content a very comprehensive Title or try to present your whole theme in just one line. After writing a heading for your article, now it’s the time to pick up keywords from your heading or comprehensive title that you have written. Make a comma separated list of keywords that you extracted from your title and put them in your Meta Keyword tag. If you are not able to come up with more than couple of keywords then you should also think in terms of synonyms or words matching your main them and put them in meta as well but do remember that those selected keywords should be at least present one time in body of your article or content.

Second approach is the reverse of above. Think of your main theme and keywords first about which you are going to write and then write your article revolving around those keywords. But remember your writings will be read by humans so don’t ever try to only think crawlers and robots in your mind and how they are going to rank your page. If you have written a quality article which has sufficient keywords in body, title and in meta then people would naturally link to your website and you will eventually enjoy the higher rankings.

First approach is more comfortable and appropriate for people who don’t know about SEO or have a basic idea of it. It is also recommended to use lowercase text to better match search queries. For example:

<meta name="keywords" content="ebooks download, 
electronic downloadable copy, downloadable ebooks, 
pdf  ebook downloads, pdf downloads, free ebook download”>

Try to avoid repeating your main keywords in the same fashion more than three times. It is best to change your terms using plurals, breakings, and mis-spellings. Don’t use the trademarks and brands of other companies in keywords.

Description tag:

Although the significance of meta tags for search engine rankings has declined, it is still vital to write a good description meta tag because search engines like MSN and Yahoo prefer the description meta tag in their SERPs. Google is least concerned with description tags for calculating SERP position. Google looks for other factors too while calculating the relevancy of content. But its good practice to always write meaningful and relevant description meta tags. If there is no description tag specified on any page, search engines create their description starting with the very first paragraph of content displayed on the page. Description meta tag should be at most, 300 characters long.

Choose Best Keywords, make optimization and get the full power of SEO

Increasing the website traffic is core objective of all SEO (search engine optimization) activities. By quality traffic, we mean that people should get the content for which they were looking for, while landing to your webpage and that’s it. But for different key terms, the traffic graph greatly varies, so if you want high traffic, you should target those keywords in which the competition is somewhat medium, even it seems very difficult to achieve at the very first glance but if you are following all the techniques in your website then this should not be a big problem for you. If you are choosing best keywords and proper optimization in right manner, you will surely get high volumes of traffic and hence increasing sales or whatever your initial goal is.

For optimization of a web page, you need to choose best keywords relevant to the content present in the body. Here, we will discuss all keyword selection and optimization techniques which you can use to maximize the SERP (search engine result position) of your website with proven results.

There are mainly 2 simple steps for achieving boost in traffic with targeted audience.

Keyword Selection: Whatever business you are doing! You are offering something to your customers. Customers will get to your business by typing some keywords on search engine which should probably take them to your website. So you need to SELECT those keywords, the visitor is searching for.

Optimizing Keywords: After keyword selection, you would need to optimize your selected keywords so that you should get higher position in search engine result pages.
Now we will discuss these 2 steps in detail.

Search engines like Google crawls any webpage from top left to bottom right, the closer you have placed your main keywords to the top left side, the more weight will you receive. This can be said as top-bottom approach of keyword optimization. This is very natural too, as people will also see your page in this way while reading, so putting emphasize on this part of webpage is crucial to your success.

Selecting the best keywords

Before going into any detail, you need to understand what is meant by best. By best we primarily mean the traffic or number of visitors looking for that keyword, so you should go for the keywords which are relevant to your context and their monthly or daily traffic graph is higher. You can always find high traffic search terms for any business through different programs. We will show you, how to accomplish this. Actually there are some programs available that can do it for you.

Google keyword Suggestion Tool

This tool is the best solution for anyone serious in getting the best keyword for their website at no cost. It is totally FREE and provides very sophisticated statistical results. You can access it at https://adwords.google.com/select/KeywordToolExternal

Use this Google Suggestion tool to obtain a list of keywords that contains your business idea. You would require entering keywords or phrases related to your business or you can also provide your website address and Google will suggest keywords for you. Screen shot of this is shown below:

For demonstration purpose, we input “Job” as input to this tool and it returned the results in following pattern. Only a portion of the result set is shown in the screen shot below:

Word Tracker

Word Tracker is also very effective solution for choosing best keywords with accurate data of monthly traffic estimates along with other features. It will cost you $59 per month for continuous access to their complete keyword database. UK customers will have to pay only $25. You can access it here http://www.wordtracker.com/index.html

Keyword Elite

This is yet another nice software that can not only suggest you best keywords but also help you in launching successful Adwords campaign through its easy to us GUI. keywordelite.com/index2.html

Optimizing Keywords

The most important thing that you should understand is your landing page, where the customer would be taken to when he/she will click your website in search engine result page. You landing page should provide customer with the content for which he/she clicked your website by looking at the title and short description in result page. This is called relevancy and is also crucial to your success with advertising campaigns that you might have planned in future to increase website traffic even further. When optimizing your pages, think like a searcher. Navigate your website by assuming yourself to be as a customer and find out holes and improvements needed in most prominent pages.

There are many factors you should consider to increase your website quality and relevancy. You title tags should represent the body theme and it should represent the content which visitor is looking for in your website, plus you should have reasonable propagation of main keywords in your webpage. Major headings should also support your title tag and abstract of your webpage i.e. initial text of page should be in close relation with the subject. Also try to focus on META tags. Internal and external linking should also have your main keywords present, never use click here text or anything like that, instead specify descriptive hyperlinks throughout your website.

This is all what you need to boost your traffic with best keywords and with proper optimization of those keywords.