Thursday

Five essential steps to Higher Search Engine Rankings

Let’s break down this entire process of search engine optimization into five essential steps. To attain higher search engine rankings, you first need to discover the right key phrases. Then, you should create unique content revolving around those keywords and phrases that are optimized with well defined titles, meta’s, headers, and body text. Finally, create inbound links by promoting your website. Below, I will show you the most essential steps required to boost your rankings in search engines.

1. Create and Deploy keywords strategically

Each web page can efficiently target two or three phrases well. Rather than running for one main key phrase that ranks very high, strive to have many keyphrases that rank medium to high. Overall, there are more chances that you will get more traffic because your keyword reach will be wider. Also take benefit of the long tail of search queries by targeting specific phrases.

2. Title, Meta tags, Links and Content as a Big Picture

It is very important that each and every piece of your website should have a very high relevancy. Each web page should have the same theme in title, body and links. The theme of a page should flow through everything related with that page. By exercising this practice, you’ll also get a very good chance of getting good and quality in-bound links because your webpage will represent the exact theme which you intended to present to your audience in natural fashion.

3. Optimize URIs for SEO

You can convert complex URIs to search engine friendly URIs that include keywords and by doing so you can also hide the technology behind your website to improve rankings. To concentrate on PageRank, be very selective regarding what websites you link to (e.g., avoid linking to spam or flagged websites). Try to embed your main keyword in the URIs so that it will show high relevancy to search engines.

4. Make it link worthy

You have only one chance to create a first impression on your visitor. Don’t let it spoil with an un-professional website design. You can get a lot of links when your site is professionally designed, and have valuable/fresh content and useful tools.

5. Acquire inbound links

Search engines, specially Google use external factors such as inbound links, anchor text, surrounding text, and domain record, among others, to calculate the relative importance of your website. Most of the rankings in search engines are calculated by the number and reputation of inbound links. You will see these concepts frequently as you will read different articles related to search engine optimization and increasing search friendliness. Consider incoming links as a vote to your site, more links you get, more your site will go up in the search engine rankings.

1 comment:

  1. After reading your post, This type of post is always helps for new SEO.

    I m also interested in latest news, sometimes i have posted for SEO India.

    ReplyDelete