Note: Indexed pages and backlinks are mentioned just for information purpose.
Showing posts with label seo rankings. Show all posts
Showing posts with label seo rankings. Show all posts
Sunday
Top 20 Social Media Resources
Note: Indexed pages and backlinks are mentioned just for information purpose.
Friday
5 Essential Things to Know About SEO
From the very start of the Internet era, the first and foremost challenge which we all are facing is how to attract qualified visitors to a site. The days has gone past when only populating and stuffing keywords in META tags and Title tags were enough to rank high on the search engines. Massive funding and buying links is not going to work now as well, these all seems old stories now as search engines has grown much mature now. These all practices also sound unethical in true nature of business.
As an SEO lover, with ambitions of experimenting with all possible things and knowing the results has let me to share you with something very beneficial. If you can give more time than money, believe me, you can beat much of the competition in the market and you will stand distinguishable from the others in your area. The outcome of these trial and error techniques sets the foundation of our SEO efforts and the basis for the constant growth of traffic to website.
Saturday
Common Web Page Problems that can hinder SEO
There are some common web page problems that may affect your SEO rankings. As we know HTML, Javascript and CSS makes most part of the web page. If these building blocks of a web page are not handled and implemented properly, they can cause serious rendering problems and delays in the page served to the client. Ultimately it may have an effect on your SEO rankings because slow response is one of the factors that can make your site come lower in SERP (search engine result positioning). Crawlers also love clean and fast response pages. So read the guidelines carefully to avoid such common problems with web pages.
First of all, the size and complexity of the markup determine the initial display speed of a web page. Pages with nested tables and miss positioned CSS and Javascript can cause reasonable delay in serving the page to the client. Therefore the informative content that the user is looking for may be delayed for several seconds. It is normally observed that most users don’t wait for the page that takes more than 10 seconds to load and close it. So you need to make sure this is not happening with your website. You can also check this, if you have configured a Google webmasters account with your site. Below screen shot shows the average response time of my Blog in milliseconds.
As you can clearly see, the average response time is 237ms which is really fast. You should be worried, if it crosses 1000ms mark on average.
Make it your practice to always put CSS at the top of page and the Javascript at the very bottom. It is also better to use external CSS and Javascript but if you cannot use it in this way due to any technical issue like if you have hundreds of web pages that would need to be changed afterwards. Then at least, make sure that you replace all your javascript at the bottom and place CSS at the top of each web page.
According to Steve Souders in his book “High Performance Web Sites”, 80% of web page response time is in the content. Most of this time is spent dealing with the objects that make up a web page. As the number of objects per page increases beyond four, object overhead dominates total web page delay.
It is noticed that majority of the web pages exceeded well past this threshold, with more than 350 Kb in file size and many objects [almost above 20] in the webpage. If you can take these numbers to some descent level in your website, your page response time will definitely increase producing positive results for your SEO and user satisfaction.
First of all, the size and complexity of the markup determine the initial display speed of a web page. Pages with nested tables and miss positioned CSS and Javascript can cause reasonable delay in serving the page to the client. Therefore the informative content that the user is looking for may be delayed for several seconds. It is normally observed that most users don’t wait for the page that takes more than 10 seconds to load and close it. So you need to make sure this is not happening with your website. You can also check this, if you have configured a Google webmasters account with your site. Below screen shot shows the average response time of my Blog in milliseconds.
As you can clearly see, the average response time is 237ms which is really fast. You should be worried, if it crosses 1000ms mark on average.
Make it your practice to always put CSS at the top of page and the Javascript at the very bottom. It is also better to use external CSS and Javascript but if you cannot use it in this way due to any technical issue like if you have hundreds of web pages that would need to be changed afterwards. Then at least, make sure that you replace all your javascript at the bottom and place CSS at the top of each web page.
According to Steve Souders in his book “High Performance Web Sites”, 80% of web page response time is in the content. Most of this time is spent dealing with the objects that make up a web page. As the number of objects per page increases beyond four, object overhead dominates total web page delay.
It is noticed that majority of the web pages exceeded well past this threshold, with more than 350 Kb in file size and many objects [almost above 20] in the webpage. If you can take these numbers to some descent level in your website, your page response time will definitely increase producing positive results for your SEO and user satisfaction.
Sunday
Never Dilute your PageRank (PR)
So, here comes a very important issue that most people don’t understand fully. You can surely think of your website PageRank as a steeping pot of tea. The greater no. of links you get pointing to your website, the stronger the tea. Taking reverse of it will make your tea weaker (weak PageRank). Placing lots of outgoing links in your pages actually dilutes the PR that is moved to target pages.
“Some people feel links off a page drain PageRank. Others more accurately say it means that the more links you have, the less powerful each of those links are, i.e., if you wanted to boost another page, linking to it from a page with fewer links on it means each of those links should carry more weight. But it’s even more complicated than this, and the best advice for a site owner is to simply link out to any pages they feel a user
will find appropriate.” Danny Sullivan
Anyhow, the best practice is to keep your outgoing links less and very relevant, so that both search engines and readers should get what you intended to deliver to them.
“Some people feel links off a page drain PageRank. Others more accurately say it means that the more links you have, the less powerful each of those links are, i.e., if you wanted to boost another page, linking to it from a page with fewer links on it means each of those links should carry more weight. But it’s even more complicated than this, and the best advice for a site owner is to simply link out to any pages they feel a user
will find appropriate.” Danny Sullivan
Anyhow, the best practice is to keep your outgoing links less and very relevant, so that both search engines and readers should get what you intended to deliver to them.
Friday
How to Build Inbound Links with Online Promotion
After your website is keyword optimized, it is now time to build your inbound links. Please see my earlier posts for "How to Create Valuable and Keyword Focused Content". It is very important to watch your niche competition before you start working on inbound links. Try to Google the website in same niche area in which you are going to hit. Watch your competitor’s site carefully and watch directories in which they have been listed, also watch other popular websites linking to them. It should be your primary concern to build more quality incoming links then your competitor has. It is the most important criteria to beat them in main keyword competition.
For this reason, try to get links from the High PR websites and directories, this will definitely give you a certain boost in the long run. Here are few more techniques you can apply to boost your inbound links
• Use XML news feeds such as RSS to routinely syndicate your content to other sites.
• News aggregators are good for your feeds, Register with them.
• Content is the king. So write quality content in the form of articles on your most important topics for other sites, and have a link back to your website.
• If you are in business where you can create useful tools for your visitors, do it. It will give you free quality inbound links.
• Get listed in the major directories and in relevant categories. Like
http://dir.yahoo.com
http://www.business.com
http://www.dmoz.org
http://botw.org
• Acquire links from discussion forums, write articles, post to forums and use your link in signature files.
With regular promotion, the majority of new sites take from 6 to 9 months to rank high on Google. They take somewhat less time on Yahoo and MSN.
For this reason, try to get links from the High PR websites and directories, this will definitely give you a certain boost in the long run. Here are few more techniques you can apply to boost your inbound links
• Use XML news feeds such as RSS to routinely syndicate your content to other sites.
• News aggregators are good for your feeds, Register with them.
• Content is the king. So write quality content in the form of articles on your most important topics for other sites, and have a link back to your website.
• If you are in business where you can create useful tools for your visitors, do it. It will give you free quality inbound links.
• Get listed in the major directories and in relevant categories. Like
http://dir.yahoo.com
http://www.business.com
http://www.dmoz.org
http://botw.org
• Acquire links from discussion forums, write articles, post to forums and use your link in signature files.
With regular promotion, the majority of new sites take from 6 to 9 months to rank high on Google. They take somewhat less time on Yahoo and MSN.
The Power of High Ranking Pages for Inbound Links
Links coming from high PR sites carry more weight than low PR sites. In fact, estimates show that a PR 6 link is worth 100+ PageRank 3 links, and a link from a PageRank 7 page is worth 500+ PR 3 links. So, links from quality and trusted websites are worth more to your rankings in search engines. Think in terms of quality, not quantity, when you are going to promote your website.Tuesday
How to Create Valuable and Keyword Focused Content for Search Engine Optimization (SEO)
Unique, keyword focused and quality content is still a king on the Web. When search engines are ranking sites, they look for a lot of themed content about particular topics. Publishing a huge amount of useful and valuable content that is keyword optimized will surely provide your site more chances to rank Higher for different keywords, and will definitely help in your overall search engine rankings.
You can also use a content management system (CMS) or a kind of Blog to make quality rich content consistently. Reflect back what your users are looking for and what terms you want to target. It is good to target one major keyphrase per article. You want to create a large amount of content about your main topic that will act as digital flypaper.
Enhance your content with targeted keywords
For on-page SEO, the most valuable website component is keyword focused content. You should be very much aware of the topic about which you are going to write, read other relevant materials from Blogs, books and tutorials. The more accurate you can get topically, the higher your conversion rates will be, and the quicker you will achieve results. Keyword oriented content is usually focused at one theme or one keyphrase per page.
Avoid combining all of your services just into one page. Split your content into multiple pages and then target each specific topic embedding main keywords. For example, if you have a website about e-books, you can follow a 3 level hierarchy for your website as follows:
1st Level Page – (Home Page)
Include your primary keywords here. Specify them in Meta tags and couple of major keywords in Title tag. Specify your main book categories here and links pointing to those categories. Present your visitor with clean and neat navigation system. Make your website’s home page graphically appealing but avoid over use of Flash content.
2nd Level Pages
Create separate web page for each of your sub-categories like:
3rd Level Pages
This is the most important level of your website where you can target your specific keywords and keyphrases. This is a kind of landing page for your visitors coming from search engines. You should list each individual book in a separate page at this level and you should have reasonable amount of unique content about the book here (at least couple of paragraphs). You can do this by specifying that what this book is about or write something in a form of a summary. The more relevant will you be, more chances are that you will rank higher in search engines.
You can also use a content management system (CMS) or a kind of Blog to make quality rich content consistently. Reflect back what your users are looking for and what terms you want to target. It is good to target one major keyphrase per article. You want to create a large amount of content about your main topic that will act as digital flypaper.
Enhance your content with targeted keywords
For on-page SEO, the most valuable website component is keyword focused content. You should be very much aware of the topic about which you are going to write, read other relevant materials from Blogs, books and tutorials. The more accurate you can get topically, the higher your conversion rates will be, and the quicker you will achieve results. Keyword oriented content is usually focused at one theme or one keyphrase per page.
Avoid combining all of your services just into one page. Split your content into multiple pages and then target each specific topic embedding main keywords. For example, if you have a website about e-books, you can follow a 3 level hierarchy for your website as follows:
1st Level Page – (Home Page)
Include your primary keywords here. Specify them in Meta tags and couple of major keywords in Title tag. Specify your main book categories here and links pointing to those categories. Present your visitor with clean and neat navigation system. Make your website’s home page graphically appealing but avoid over use of Flash content.
2nd Level Pages
Create separate web page for each of your sub-categories like:
- Adventure & Travel
- Family & Relationships
- Fantasy
- Food & Cooking
- Fiction
- Non-Fiction
- Health & Wellness
- History
- Science
- Nature
- Careers
- Communications
- Computers and the Internet
- General Business
- Management
- Poetry
- Humor
- Philosophy
3rd Level Pages
This is the most important level of your website where you can target your specific keywords and keyphrases. This is a kind of landing page for your visitors coming from search engines. You should list each individual book in a separate page at this level and you should have reasonable amount of unique content about the book here (at least couple of paragraphs). You can do this by specifying that what this book is about or write something in a form of a summary. The more relevant will you be, more chances are that you will rank higher in search engines.
Friday
Top Factors to Rank High in Search Engines
Most people think that PageRank is the only factor to rank high in search engines but Google uses many parameters of a site to rank search results. Google uses many signals to calculate the rank of a page. I have concluded the most common factors in best practices implementation for search engine optimization. This is a quick checklist against which you can benchmark your website.
- Use of Keywords in Title tag and their relevancy
- Text contained in the anchors of incoming links
- Unique and quality Content
- Global link popularity of a website
- Linking structure within the site itself
- Relevancy of inbound links
- Use of Keywords in main content area of the pages
- Use of keywords in Meta tags and their relevancy to content
- Global link popularity of linking sites
- Proper and controlled keyword stuffing in content
- Use of alt tags in images
- Professional website design
- W3C compliant (see W3C guidelines for details)
- Fast server response
- Age of website
- Fresh content
- RSS feeds for readers
- Magazine subscriptions for increasing relevant traffic
- Social media bookmarking
- Blogging
Thursday
Five essential steps to Higher Search Engine Rankings
Let’s break down this entire process of search engine optimization into five essential steps. To attain higher search engine rankings, you first need to discover the right key phrases. Then, you should create unique content revolving around those keywords and phrases that are optimized with well defined titles, meta’s, headers, and body text. Finally, create inbound links by promoting your website. Below, I will show you the most essential steps required to boost your rankings in search engines.
1. Create and Deploy keywords strategically
Each web page can efficiently target two or three phrases well. Rather than running for one main key phrase that ranks very high, strive to have many keyphrases that rank medium to high. Overall, there are more chances that you will get more traffic because your keyword reach will be wider. Also take benefit of the long tail of search queries by targeting specific phrases.2. Title, Meta tags, Links and Content as a Big Picture
It is very important that each and every piece of your website should have a very high relevancy. Each web page should have the same theme in title, body and links. The theme of a page should flow through everything related with that page. By exercising this practice, you’ll also get a very good chance of getting good and quality in-bound links because your webpage will represent the exact theme which you intended to present to your audience in natural fashion.3. Optimize URIs for SEO
You can convert complex URIs to search engine friendly URIs that include keywords and by doing so you can also hide the technology behind your website to improve rankings. To concentrate on PageRank, be very selective regarding what websites you link to (e.g., avoid linking to spam or flagged websites). Try to embed your main keyword in the URIs so that it will show high relevancy to search engines.4. Make it link worthy
You have only one chance to create a first impression on your visitor. Don’t let it spoil with an un-professional website design. You can get a lot of links when your site is professionally designed, and have valuable/fresh content and useful tools.5. Acquire inbound links
Search engines, specially Google use external factors such as inbound links, anchor text, surrounding text, and domain record, among others, to calculate the relative importance of your website. Most of the rankings in search engines are calculated by the number and reputation of inbound links. You will see these concepts frequently as you will read different articles related to search engine optimization and increasing search friendliness. Consider incoming links as a vote to your site, more links you get, more your site will go up in the search engine rankings.
Subscribe to:
Posts (Atom)