You can also use a content management system (CMS) or a kind of Blog to make quality rich content consistently. Reflect back what your users are looking for and what terms you want to target. It is good to target one major keyphrase per article. You want to create a large amount of content about your main topic that will act as digital flypaper.
Enhance your content with targeted keywords
For on-page SEO, the most valuable website component is keyword focused content. You should be very much aware of the topic about which you are going to write, read other relevant materials from Blogs, books and tutorials. The more accurate you can get topically, the higher your conversion rates will be, and the quicker you will achieve results. Keyword oriented content is usually focused at one theme or one keyphrase per page.
Avoid combining all of your services just into one page. Split your content into multiple pages and then target each specific topic embedding main keywords. For example, if you have a website about e-books, you can follow a 3 level hierarchy for your website as follows:
1st Level Page – (Home Page)
Include your primary keywords here. Specify them in Meta tags and couple of major keywords in Title tag. Specify your main book categories here and links pointing to those categories. Present your visitor with clean and neat navigation system. Make your website’s home page graphically appealing but avoid over use of Flash content.
2nd Level Pages
Create separate web page for each of your sub-categories like:
- Adventure & Travel
- Family & Relationships
- Food & Cooking
- Health & Wellness
- Computers and the Internet
- General Business
3rd Level Pages
This is the most important level of your website where you can target your specific keywords and keyphrases. This is a kind of landing page for your visitors coming from search engines. You should list each individual book in a separate page at this level and you should have reasonable amount of unique content about the book here (at least couple of paragraphs). You can do this by specifying that what this book is about or write something in a form of a summary. The more relevant will you be, more chances are that you will rank higher in search engines.